Nigeria’s tax identification system has entered a new phase with the introduction of the new 13-digit Tax ID. This new Tax ID now replaces the old 10-digit TIN and is designed to make tax identification easier, more secure, and more connected across Nigeria’s tax system. The Tax Identification Number, now commonly called Tax ID, is a unique number jointly issued by the Nigeria Revenue Service and the Joint Revenue Board for identifying individuals and businesses for tax administration, compliance, and enforcement. The official Nigerian Tax ID Portal describes it as a unique number issued in line with Nigerian tax laws for individuals and entities. For individuals, the Tax ID is linked to the National Identification Number, NIN. For businesses, companies, and registered entities, it is linked to the Corporate Affairs Commission registration number. This means individuals can retrieve their Tax ID using NIN, while registered businesses can retrieve theirs using CAC details. Wh...
TikTok has once again shown why it remains one of the most powerful social media platforms in the world. After weeks of uncertainty around its future in the United States, the app recorded one of its strongest engagement moments, while the sudden RedNote craze that pulled in many “TikTok refugees” appears to be slowing down.
The trend started when many U.S. TikTok users became worried about a possible TikTok ban. In response, thousands of users began moving to RedNote, also known as Xiaohongshu, a Chinese social platform that combines short videos, photos, lifestyle content, product discovery, and community interaction. Reuters reported that more than half a million new users joined RedNote in just two days during the TikTok uncertainty.
TikTok’s big day
Meanwhile, the TikTok app attracted nearly 107 million daily active users in the US on Sunday, iOS and Android combined. That was more than any day in the past year. On New Year’s Eve, TikTok got 68.7 million daily users in the US.
TikTok’s Sunday web traffic was also the highest of the past year, 18.6 million visits, as opposed to a 2024 average of about 10 million visits per day.
Presumably, those app users and website visitors who flocked to TikTok on Sunday were curious to see if the service really would go offline as it did for about 14 hours on Sunday or curious to see whether it was back online. The disruption was related to a law passed by Congress and signed by former President Joe Biden seeking to force the social media service to either sell itself to an American owner or shut down operations. TikTok’s outage has been criticized as a stunt the Biden administration had said it would not pursue enforcement action because of the timing but, if so, it was a successful stunt for engaging the TikTok user base.
With the crisis past, engagement with TikTok dropped back to a more typical level on Monday. Here’s what that looked like in web traffic.
Why RedNote Suddenly Became Popular
RedNote became popular because many TikTok users wanted a backup platform. Some described themselves as “TikTok refugees,” using the app as a temporary home in case TikTok became unavailable.
The app quickly climbed the U.S. App Store charts as users tested it, posted introduction videos, and interacted with Chinese users. The Verge reported that RedNote reached the top of the U.S. Apple App Store charts ahead of the expected TikTok ban deadline.
For many users, RedNote was not just another app. It became a symbol of how quickly online communities can move when they feel uncertain about the future of a platform.
TikTok’s Record Moment
Despite the fear around its future, TikTok did not lose its grip on users. Similarweb reported that TikTok had its best day of the past year for app user engagement and tiktok.com web traffic on the Sunday after the ban uncertainty peaked.
This shows that even when users explore alternatives, TikTok’s community power remains strong. People may download a new app out of curiosity, but that does not automatically mean they are ready to abandon the platform where they already have followers, content habits, creators, and communities.
Why the RedNote Craze Started Fading
The RedNote boom was powerful, but it also had signs of being temporary.
Many people joined because of fear, curiosity, and online trend pressure. Once TikTok remained accessible, some users naturally returned to their normal routine. RedNote also had challenges, including language barriers, different content culture, unfamiliar features, and moderation pressure from the sudden arrival of English-speaking users. Reuters noted that the platform had to deal with the challenge of moderating English-language content and developing translation tools after the sudden user surge.
This does not mean RedNote failed. It simply means that viral migration is different from long-term adoption. Downloading an app is easy. Building daily habits on a new platform is much harder.
What This Means for Social Media Users
This moment teaches one major lesson: social media users are flexible, but loyalty is still powerful.
When people fear losing access to a platform, they look for alternatives quickly. But once the pressure reduces, many return to the app they already understand.
TikTok’s record engagement proves that a strong creator ecosystem is difficult to replace. RedNote’s sudden rise proves that users are willing to experiment when they feel uncertain. Together, both stories show how fast the social media landscape can change.
What This Means for Creators
For content creators, this is a reminder not to depend on only one platform.
TikTok may still be powerful, but creators should protect themselves by building audiences across different channels. A creator who has followers only on TikTok is more exposed if rules, bans, or algorithm changes affect the platform.
The smart move is to use TikTok as a major platform while also building visibility on other spaces such as YouTube Shorts, Instagram Reels, Facebook, blogs, newsletters, or personal websites.
Final Thoughts
The TikTok and RedNote story are not just about two apps. It is about how digital communities react when their favorite platform feels threatened.
RedNote became a temporary escape route for many users, but TikTok’s record engagement showed that the platform still holds massive influence. The craze may have cooled, but the message is clear: users want options, creators need backup plans, and social media platforms can rise or fall very quickly when public attention shifts.
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